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What Can Facebook Marketing Do For Your Business?

Jul 14

What Can Facebook Marketing Do For Your Business?

Facebook is one of the most effective marketing tools on the Internet. Facebook is quite popular and many businesses are taking advantage of that. The following article will teach you how to use Facebook to its full advantage when marketing.

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Any content published online should be linked to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

 

Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.

 

Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the "Edit" option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.

 

You need to know when you should post about your products on your page. You can receive a great deal of attention when you post on other Facebook pages. You need to make sure it is good attention. Post on other pages if you have relevant or interesting information to add. Make sure that you avoid spamming other pages.

 

Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.

 

Do not repost any pictures on Facebook that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune of someone else.

 

Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.

 

Offer something exclusive if someone "Likes" your page. New likes have the opportunity to draw a lot of attention to your page. Think about offering something people are going to be interested in. You can make it a contest or you can make the gift for all. People are more likely to respond to your requests if you give them an incentive that is worth their time.

 

As we said before, Facebook is the best way to get your name out there. If used the right way, it can expose you to millions upon millions of people. These tips can help you go to the top.